Baltimore sparked something special. Beyond the excitement of the Springboks and All Blacks, the weekend created renewed energy around rugby—and a growing desire among South Africans across the United States to connect, support the game and get involved.

The South African Chamber of Commerce in the USA (SACCUSA) is partnering with Springbok legend Naas Botha to turn that enthusiasm into a connected national community through the Rugby Nation USA database. The objective is to drive deeper fan engagement, build awareness of the Springboks brand in the US market, and support rugby’s development and growth across America.

This initiative is for everyone who loves rugby: fans, families, supporters, players, coaches, volunteers, club representatives and businesspeople interested in the sport. Whether you follow the Springboks from your living room, attend matches, support a local club or want to introduce others to rugby, there is a place for you. You do not need playing or coaching experience to participate.

Naas has indicated that significant opportunities lie ahead for US rugby and believes South Africans can be a catalyst for its growth. As a rugby-proud and rugby-loving nation, our diaspora brings not only talent and expertise, but also the passion and community spirit that turn spectators into lifelong supporters.

Bringing this community together will help identify playing and coaching talent while creating a wider network for fan activities, rugby events, volunteering and opportunities to support local clubs. The aim is to connect people already involved in the game with those who simply want to become part of its future.

For SACCUSA, this is also about building sustainable people-to-people business networks. Shared sporting interests create lasting relationships between businesspeople, clubs and communities, strengthening the connections that support trade, investment and tourism between South Africa and the United States.

SACCUSA member and Sports Consultant Nico Du Plessis invites fans, families, players, coaches, volunteers and rugby enthusiasts to visit the Chamber’s website and register on the Rugby Nation USA database. South Africans, friends of South Africa and anyone interested in supporting rugby’s growth in America are encouraged to join.